“If you think good design is expensive, you should look at the cost of bad design.” – Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover

Calm. Thoughtful. Empathetic. Positive. Analytical.

Always excited by a good challenge.

I’m a UX Designer specialising in research, branding and copywriting.

From film to UX.

The story of how an empathetic drive to understand and solve challenging problems led me to my calling in life.

Case Studies

Captain 7: Design Thinking in Schools


How might we communicate the value of teaching children design thinking skills to teachers and education decision makers?

Vita: For a Healthier Human Bean

How might we help those seeking to be healthier form new habits in a successful and sustainable way?

Readings for Children


How might we translate the in store experince of a beloved retailer to the online world?